Grab your popcorn, dear marketer, for the thriller of the year: "Mobile Video Marketing: The Smartphoneening!" In this epic tale, numbers dance, facts tango, and the ever-ubiquitous smartphone takes center stage. Buckle up for a ride through the key 2023 statistics that'll have you ROFL (Rolling On the Floor Laughing, for those still stuck in 2019).
For Whom the Phone Tolls: Target Mobile Users Let's face it: If you're not targeting mobile users, you're basically using a flip phone in an iPhone world. Your potential customers are probably scrolling, texting, and video-watching right now! Just picture them: pajamas on, cat in lap, eyes glued to the glowing screen, ready to shop ‘til they drop - all on their smartphones!
Global Mobile Usage: It's a Small (Screen) World After All! It's 2023, folks, and mobile phone and video have tied the knot! Here are some juicy facts that will make you want to RSVP to their wedding:
Mobile devices accounted for 49.78% of all web visits, while desktops made up the remaining 50.22%. (Somebody's gotta watch those cat videos!)
Mobile video consumption? Doubling every year like a movie sequel factory!
92% of videos watched on mobiles get shared. Look out, Grandma, here comes another viral dance clip!
Vertical Videos: Sideways is for Sleeping, Not Viewing! Hate turning your phone sideways? You're not alone! These sizzling stats reveal our love affair with vertical videos:
Only 30% turn their devices to watch ads. The other 70% are probably still trying to figure out how to turn off auto-rotate.
57% of mobile videos are vertical.
Up to 90% of vertical video ads are viewed, compared to 14% for horizontal. (Take THAT, landscape mode!)
Social Media and Mobile: A Match Made in Hashtag Heaven X (formerly Twitter), Facebook, Instagram - all crammed into your pocket. These stats will have you swiping right on mobile social media marketing:
80% of social media users are scrolling on their phones. The other 20% are probably lost in the Bermuda Triangle.
Social media takes 25% of all digital media consumption and is mainly accessed on mobile.
57% of marketers are live-streaming. The rest are just live-streaming their lunch on Instagram.
Money Talks, Video Rocks: Spending Statistics If you're not spending on mobile video, what ARE you spending on? Candy Crush lives?
87% of marketers are swinging with video, and they're loving the ROI dance-off.
U.S. mobile video ad spending is projected to reach $207 billion by the end of 2023, or in layman's terms, a whole lot of lattes!
Conclusion: Cue Dramatic Music We stand at the dawn of a brave new world, where mobile video rules the roost, and sideways viewing is for the birds. These numbers don't lie - well, not unless they're part of a Hollywood script!
With all this video excitement, it's time to call "ACTION!" on your mobile video marketing strategy. Need help? Solo Visions Media is ready to roll, no director's chair needed. Let’s create a blockbuster! 🎬📱😎
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