What are Video Production Services?

From a technical standpoint, videography refers to the electronic capture of moving images on electronic media, such as digital cameras, videotapes, and streaming media. This includes pre-production, specific methods of video editing and post-production as well. The best videographers/cinematographers can take an idea that a client has for their brand or product and creating a visual representation of that idea many times even better than the client had originally thought. Video production has many uses in the business world from showcasing new products, relaying messages to a target audience, creating training material for new employees or creating promo material for social media. It's no question that any company would benefit greatly from better video production.

What Does a Videographer Do?

As pointed out by Sokanu, A “Videographer is someone who is responsible for recording live events and small scale video productions. Videographers focus on smaller productions like documentaries, live events, short films, legal depositions, weddings, birthday parties, sports events, commercials, and training videos. Camera operators, videographers, DP's(director of photography), cinematographers.... all of these titles are synonymous with people that handle creating videos for people, but their responsibilities and functions might be a little different. A videographer usually refers to a 1 man band person that does a lot of "on the go" video. They handle all aspects of video production from start to finish themselves. Camera operators are individuals who are familiar with most camera operations or they have their own camera kit and are hired for existing productions to come in, set up and run a specific camera. This can be for live streaming events with multiple camera angles. weddings that need multiple cameras running simultaneously. They don't worry about anything other than running the camera and getting a good shot. Director of photography is actually a singular position which is the lead camera operator or main camera operator during a production. They tend to work hand in hand with the director to carry out the directors vision. They also lead the other camera operators. A cinematographer is a videographer or camera operator that focuses solely on cinema shooting movies or movie level productions.

What Types of Videography Are There?

Videography and video productions include different styles of videos such as brand documentary, business explainers, wedding videography, drone videography, event videography, music videos, and more. The type of event or content being shot determines how big a production needs to be or how long/complex the video and video editing requirement. Interview style videos with less cuts and set locations are typically much easier to produce as they don't require as many camera movements. Once the light is set up, it's good for the duration of the interview and cuts are not as fast as say a music video which require constant shifting and infinitely more creativity from all angles. This can shift of video production pricing significantly.

How to Identify A Good Videographer

A good videographer will have a high level of creativity and attention to detail. Additionally, they will display the ability to work under deadline pressure. They are highly organized with the ability to manage their time efficiently. Lastly, and possibly most importantly, they have the ability to capture snippets of film and be able to edit it into a cohesive story. Good videographers are very good story tellers. They take a client idea and create a good relatable story around it. A key factor to look at is to see how they tackle pre-production or what type of pre-production they do with their videos. Most people don't plan to fail, they fail to plan. A good videographer or videography company will sit down and take the necessary steps to make sure everything looks good ahead of time long before a camera is even brought out. It starts by understanding the clients idea, then writing a relatable story. Then creating what's called a story board. This is a comic book representation of all the shots to be taken to create said story. Then a shot list and prop/actor list. then the necessary acquiring of locations, actors, and props. THEN we can get to production. If they make no/little attempt to complete any of these; they probably aren't the right videographer / videography company for you.

Why Do Companies Use Videographers?

Hiring an experienced videographer simplifies the video production process and guarantees a top-notch product in the end. Videographers are skilled at capturing all kinds of commercial events and promos – not just weddings. Most importantly, companies hire videographers to tell their story, communicate their company story and culture - but in video format. According to Optinmonster, video marketers get 66% more qualified leads per year (Optinmonster, 2019). Optinmonster also concluded that video marketers achieve a 54% increase in brand awareness. Additionally, 93% of marketers say they’ve landed a new customer thanks to a video on social media. This increased quality of leads can be attributed to the quality of education that video brings. Not only do customers gain trust in companies, but they’re also able to educate themselves about the company or their product through interactive visuals. These stats show that there’s no need to second-guess the benefits of video marketing for business. As for video marketing in 2022, it will be a great way to grow your network and customer base, not just now, but also in the future.

What Should I Look for When Hiring a Videographer?

First and foremost, you will need a very good video camera to get high-quality shots that are very attractive to the eyes. You will want to cross check some of the gear the videographer is using with others to make sure the gear they are using is good quality. Next, Look for someone who communicates well. You don't want to assume the videographer knows all that you want. It’s a great idea to work directly with the videographer on the process, content, and message delivery to ensure the final product is exactly what you want to convey. As stated previously, looking for a videographer that pays attention to detail and plans extensively is also important. not only does it show that the videography or video production company knows what they are doing, it presents a better outline and idea of how the project will look when its all done.